Championing diversity in beauty

Our goal is to make afro textured hair more visible in the media as beautiful hair. We want to see billboards featuring women with afro hair as beautiful and desirable.

Campaigns

Images

 

Our First Auditions

Pictures taken during the first audition.

The 2018 Auditions

Images of our 2018 Cohort

The Maiden Campaign Photoshoot

Images of our Maiden Campaign Photoshoot

 

The first Billboard Live

Images of the billboard on the street

#Afrovisibility

Working whilst natural in pictures

 

Videos

 

Behind the Scene Video
#Afrovisibility "Proud to be me" (2018)

Behind the Scene Video
#Afrovisibility "Rip up the dress code" (2019)

"I am enough" Day

Ban afro hair relaxers and extensions campaign

Project Embrace experiment

In the news